Group of pets and a horse worried over a sound they hear

Do you want your pet or horse live their lives and FEEL that they are safer and secure in the world you share?

Learn below how to help your pet or horse, or even you, be free from suffering, injury or damage because or illogical fear or noises.

Take action today!

Have you already heard all about WeStopFear and want to sign up for your type right now?

Your pet or horse can be tormented from unnecessary fear of noises - starting at any time without warning

Noise phobia is illogical fear of sounds that we humans know are harmless, but our pets and horses don't necessarily know that. Their basic instinct is to respond to unknown stimuli such as unknown, uncomfortable sounds with short-lived fear and to flee for safety.

In our care they cannot easily flee. This can send pets into crippling fear and even devastate their lives. It can lead to pets and horses going missing, in them being injured, or even lead to untimely death. It can also put the owners at risk of injury and property of damage.

This potentially painful or dangerous problem can happen to any animal type with sensitive hearing and can occur at any time, unannounced. There are thousands of instances every year. Take action today and greatly reduce your risk of this happening to your pet or horse!

A picture of a dog and a girl with comparison of cortisol levels at extreme fear.

Luckily, a rather simple method exists to prevent or handle this problem: Noise phobia therapy. The conventional solution, developed after the 1950s, is to let a pet or horse hear various sounds and become used to them, experiencing that nothing dangerous happens. 

Fear of noises can seriously reduce the quality of life of pets and horses, and even be deadly serious. But the original noise phobia therapy solutions can be confusing and cumbersome to implement and set the volume manually each time.

There is no structured process that guides the human handler from beginning to end, and there is a risk of making a mistake that can put the pet or horse in shock and be difficult to heal back.

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Even if fear of noises can have serious consequences, then the method to deal with it is not fully known to the public. Modern pet owners are busy enough handling their daily lives.

Even if one argues that this can be important,  adding the possibly cumbersome and confusing activity of conventional noise phobia therapy method to their load of daily chores,  to prevent a possible problem, is probably too much. They simply will not it. A method not used helps no one.

Thus an easier and simpler therapy process design, where the user is guided through the steps, would probably be good for pets and horses to increase likelihood that they will be free from this problem

WeStopFear is systematically developed with a goal to provide  a new process design that the majority of pet owners will see as being easier, simpler, safer and more natural and bearable.

WeStopFear is systematically designed for improvement

The most extensive noise phobia therapy solution in history and the first innovation in this field since around 2010 that we know of.

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Safer for your pet or horse

Possible mistakes are “designed out” of the process and made close-to-impossible. Natural Intervals make it more likely that your animal will endure the process well. With future maintenance of success.

Simpler and easier for you

The innovations of Volume Anchor, Ascending Loudness, Timed Access and Natural Intervals make these Simple Secure Steps easier, simpler and safer for you to implement.

All types interfaces

For ALL types of pets and horses. User experience, graphics, extensive instructions, and list of fear signs are focused for each animal type. You will feel “at home” with your type.

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WeStopFear is systematically designed to be better

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WeStopFear is a new solution that is systematically developed to be a game-changer, using the approach of managerial process analysis, process re-design, re-engineering and quality management to improve greatly on the drawbacks.

The key is simpler and easier execution for the handler

WeStopFear is designed with the goal of being safer, easier, simpler, more bearable and more extensive with solutions for all types of pets and horses which is a first in history, more economical, and with a pet-type-focused encouragement and reminder system possible to be active during the full lifespan of the pet or horse.

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Reviews 1/3 **

I have to say, I’m really excited about this project. I tend to see a lot of noise phobias in pets that I’ve worked with, so this is fantastic.
J. Colella
Veterinary technician
Congratulations on the development of this great product. As a veterinarian I am very happy to see this kind of innovations and I know that this product will make a difference in the life of many pets and families. I think that your product is really good.
S. Lansburg
Veterinary and biology student
Brilliant to make animal accustomed to this, both young and old. I used this at the same time to let my one year old daughter get used to the fireworks sounds 😉
Thorunn
Cat owner, mother of a child

A group of pets: cats, dogs, a rabbit and an african grey parrot.

Many Sizes Fit All: Four Programs

Not all pets or horses have the same needs. WeStopFear comes in four programs of different extensiveness, to suit different needs. The four programs are (from the most extensive to the simplest) Full Care - Advanced - More and Basic (free).

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Solutions for all pet and horse types, and innovations, are included in each program

A particular program is recommended for each type of pets or horses, but you have freedom to choose any program that resonates with you (and your budget) and the solution for your type is available in them all. You will choose one of these four.

Who is this for?

Fear of harmless noises can happen to any per or horse, including yours. The likelihood is high: Up to 50% occurrence of fear among working and herding dog breeds, up to 80% among horses, (because of fireworks sounds). Any other sound can be experienced as potentially scary (even rattling keys), it is just a question of the context and situation for each individual.

Doing this to try to prevent these problems, is highly advisable for all pet and horse owners, as you don't know who will need it, and likelihood increases with higher age (among dogs). If the pet or horse is already fearful then this is very necessary.

Verdict: WeStopFear is for all pet and horse owners

Compare WeStopFear and conventional therapy processes

Compare below the process steps you go through when doing the Simple Secure Steps process design of WeStopFear, and the conventional noise phobia therapy method.

Or explore the solution for your type below

Select and join or explore your type

Dogs  -  outdoor cats  - indoor cats  -  horses  -  pet birds  -  small mammals  -  exotic pets  -  various types of pets

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Dogs (Family Dogs)

Recommended: The Advanced program with dogs-focused reminder emails sequence for each step, and a Maintain Success stage that is supposed to continue for the entire lifespan, list of signs of fear in dogs, more than 70 therapy sounds, two random play audio playlists (indoor-fireworks-weather and outdoor), individual sound choice and create your own custom playlist, more than 80 counter conditioning sounds, fireworks and thunderstorm therapy videos, (and MP3 sounds download, with annual subscription).

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Trained Service and Competition Dogs

Recommended: The Full Care program with with dogs-focused reminder emails sequence for each step, and a Maintain Success stage that is supposed to continue for the entire lifespan, list of signs of fear in dogs, 184 therapy sounds, five random play audio playlists (indoor, outdoor city, outdoor country,  fireworks and weather, and babies), individual sound choice and create your own custom playlist, more than 320 counter conditioning sounds, fireworks and thunderstorm therapy videos, support tickets and on-page user notes (experimental), (and MP3 sounds download, with annual subscription).

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Outdoor Cats

Recommended: The Advanced program with cats-focused reminder emails sequence for each step, and a Maintain Success stage that is supposed to continue for the entire lifespan, list of signs of fear in cats, 69 therapy sounds, two random play audio playlists (indoor-fireworks-weather and outdoor), individual sound choice and create your own custom playlist, 82 counter conditioning sounds, fireworks and thunderstorm therapy videos, (and MP3 sounds download, with annual subscription).

The More program is also an option if you believe that is enough, see below.

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Indoor Cats

Recommended: The More program with cats-focused reminder emails sequence for each step, and a Maintain Success stage that is supposed to continue for the entire lifespan, list of signs of fear in cats, 46 therapy sounds, two random play audio playlists (indoor-fireworks-weather and outdoor), individual sound choice and create your own custom playlist, 47 counter conditioning sounds, fireworks and thunderstorm therapy videos, (and MP3 sounds download, with annual subscription).

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Horses

A horse that spooks because of a sound can put itself, the rider and others in life-threatening danger.

Recommended: The Full Care program with with horses-focused reminder emails sequence for each step, and a Maintain Success stage that is supposed to continue for the entire lifespan, list of signs of fear in horses, 184 therapy sounds, five random play audio playlists (indoor, outdoor city, outdoor country,  fireworks and weather, and babies), individual sound choice and create your own custom playlist, more than 320 counter conditioning sounds, fireworks and thunderstorm therapy videos, support tickets and on-page user notes (experimental), (and MP3 sounds download, with annual subscription).

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Pet Birds

Recommended: The More program with birds-focused reminder emails sequence for each step, and a Maintain Success stage that is supposed to continue for the entire lifespan, list of signs of fear in birds, 46 therapy sounds, two random play audio playlists (indoor-fireworks-weather and outdoor), individual sound choice and create your own custom playlist, 47 counter conditioning sounds, fireworks and thunderstorm therapy videos, (and MP3 sounds download, with annual subscription).

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Small Mammals

Recommended: The More program with small mammals-focused reminder emails sequence for each step, and a Maintain Success stage that is supposed to continue for the entire lifespan, list of signs of fear in rabbits, guinea pigs and hamsters, 46 therapy sounds, two random play audio playlists (indoor-fireworks-weather and outdoor), individual sound choice and create your own custom playlist, 47 counter conditioning sounds, fireworks and thunderstorm therapy videos, (and MP3 sounds download, with annual subscription).

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Exotic Pets

Recommended: The More program with exotic pets-focused reminder emails sequence for each step, and a Maintain Success stage that is supposed to continue for the entire lifespan, list of signs of fear in 10 types of exotic pets (chinchilla, degu, fancy mice, fancy rats, fennec fox, ferret, gerbils, hedgehog, sugarglider and pot-bellied pigs), 46 therapy sounds, two random play audio playlists (indoor-fireworks-weather and outdoor), individual sound choice and create your own custom playlist, 47 counter conditioning sounds, fireworks and thunderstorm therapy videos, (and MP3 sounds download, with annual subscription).

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Households with Various Types of Pets

Recommended: The Advanced program with pets-focused reminder emails sequence for each step, and a Maintain Success stage that is supposed to continue for the entire lifespan, list of signs of fear in all types of pets (dogs, cats, pet birds, rabbits, guinea pigs, hamsters and 10 types of exotic pets, see list above), 69 therapy sounds, two random play audio playlists (indoor-fireworks-weather and outdoor), individual sound choice and create your own custom playlist, 82 counter conditioning sounds, fireworks and thunderstorm therapy videos, (and MP3 sounds download, with annual subscription).

The More program is also an option if you believe that is enough.

Choose your pet type or horse solution introduction:

Dogs, outdoor catsindoor cats, horses, pet birds, small mammals, exotic pets, various types of pets.

(Small mammals include rabbits, guinea pigs and hamsters. Exotic pets include chinchilla, degu, fancy mice, fancy rats, fennec fox, ferret, gerbils, hedgehog, sugarglider and pot-bellied pig. Various types of pets are any solutions combination excluding horses.)

Reviews 2/3

I recommend this. I saw a great difference on my sensitive dogs after only 3 weeks of the noises. It has been in shock and even peed. I saw a great difference, he was okay in just a few minutes.
Oddur
Pet owner (dogs, cat and a bird)
My dog was considerably more relaxed and easier about the [fireworks] bombings than the previous new years eve. She was not carefree about the fanfare, but is now much more relaxed. Thank you.
Ragnheidur
Dog owner
I think this is a great initiative! I was myself very stressed this winter on behalf of my dog. This helped him when the fanfare started.
Dagmar
Dog owner

The four programs

All the four programs contain eight solutions for pets and horses: Solution for dogs, outdoor cats, indoor cats, horses, pet birds, small mammals, exotic pets, and for various types of pets. You can run one pets solution at a time, and the horses solution simultaneously with the pet solution (thus running two solutions). For households that own more than one type of pets, the solution for various types of pets is provided. You can start or stop a solution any time you want.

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Full Care program: Recommended for horses, trained competition and service pets, and others in complex indoors, outdoors places for the most extensive therapy available anywhere today.

Advanced program: Recommended for pets in often noisy locations, inside and outside, where you want a very solid and good therapy with a large number of sounds.

More program: Recommended for pets in relatively quieter and less intensive places, who don't go much outdoors or are not in very noisy places, and interact less.

The Basic (free) program

In addition to the three paid (but affordable) programs, the More, Advanced and Full Care programs, WeStopFear also offers the Basic program. The Basic program has solutions for all types of pets and horses, just like the other three programs. It also offers type-focused reminder emails sequence for each step, and a Maintain Success stage that is supposed to continue for the entire lifespan, and list of signs of fear for all types, 26 therapy sounds in one playlist, 6 sounds to choose or add to your custom playlist, and 6 counter conditioning sounds. The Basic program is even more comprehensive than some paid programs have been in the past.

True to its goal to ensure that all pets and horses owners can have access to high-quality noise phobia therapy, WeStopFear offers the Basic program to use, FREE of charge. No credit card needed, just provide an email.

If you currently cannot sign up for one of the more comprehensive paid programs, please join the free Basic program. That is infinitely better for your pet or horse than doing nothing. You can the upgrade later.

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Full Care Program

Recommended for horses, trained competition and service pets, and others in complex indoors, outdoors places for the most extensive therapy today.

160 sounds

Advanced Program

Recommended for pets in often noisy locations, inside and outside, where you want a very solid and good therapy with a large number of sounds.

62 sounds

More
Program

Recommended for pets in relatively quieter and less intensive places, who don't go much outdoors or are not in very noisy places, and interact less.

44 sounds

Basic
Program

Good foundation, more extensive than many paid programs. Much better than nothing, use for free if you don't want a paid solution. You can upgrade later. 

26 sounds

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The five Simple Secure Steps of WeStopFear

Conventional noise phobia therapy is usually just one audio CD disc or one set of MP3 sounds. The handler then has to set the volume of the therapy noise playback manually each time on the audio playback device used, starting at very low volume in the beginning, and then gradually increasing the volume until it is at full volume several weeks later. This can be confusing and cumbersome. It is also possible to make the mistake of playing sounds too loudly too early, which can lead to a shock for the animal that can be difficult to heal back.

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The Simple Secure Steps innovation of WeStopFear divides the process into five steps. The handler will set the volume to a one standard volume in a particular location on a particular audio playback device. That is called the Volume Anchor.

The volume of the sound files provided is then pre-set to the correct volume in each step, from very low in Step 1 to full volume in Step 5. That is called Ascending Loudness. The handler only gets access to Step 1 in the beginning, and then one by one step as the process progresses. That is called Timed Access. This means that the aforementioned mistake is practically eliminated.

If the audio playback device has some markings or numbers by the volume button or on a screen, that means that the handler will write down that volume information and setting the volume becomes very simple, and also safer. In the audio track sets, intervals, silences, of various lengths are then added between the sounds, which means experiencing the sounds becomes more natural, and also more bearable, compared to the previous system design. This is called the Natural Intervals.

Click the button below to try out the five steps Simple Secure Steps audio playback system of WeStopFear.

Try the Volume Anchor and 5 step playback:

Compare WeStopFear and conventional therapy processes

Compare below the process steps you go through when doing the Simple Secure Steps process design of WeStopFear, and the conventional noise phobia therapy method.

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Read the short Quick Focus instructions, customized for your pet type or horse.

Conventional:

Read the brochure, printed, downloaded, or online.

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Text auto-translatable to any language.

Conventional:

Mostly only in English.

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Watch the intro video.

Conventional:

No video.

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Gather your resources, get access to Step 1. Five Steps with audio files pre-set to correct volume: Ascending Loudness. No uncertainty with volume.

Conventional:

Get ready one CD disc and player, or one MP3 audio files set. Only one CD disc or set at one full volume level. Correct volume uncertain.

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Set the volume on the playback device in a simple way, with Volume Anchor. Mistakes hardly possible.

Conventional:

Manual volume setting each time. Cumbersome and possible to make mistakes in volume setting.

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Access only to the right step at the right time, step by step. Timed Access.

Conventional:

Full access to only one CD or MP3 files, no safeguarding.

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Simple Secure Steps process design systematically developed for simpler and safer process, with supportive framework and safeguards.

Conventional:

Not really a developed system process design. Just one audio CD or one set of MP3 files with instructions, not much changed since 1950s.

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Solutions for ALL types of pets and horses, down to pet birds and rare exotic pets like dwarf hedgehogs. Includes lists of signs of fear for all types.

Conventional:

Most solutions previously have been for dogs, but there have also been solutions offered for cats, horses and small mammals, one for each.

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Location-customized playlists. Select your own custom playlist.

Conventional:

Only one set. Possible to copy MP3 files into folder for own playlist, but not CD.

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Reminder emails and encouragement, customized for each step and future, and customized for pet type or horse.

Conventional:

Manage your own process. No support framework for reminders or pepping.

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Reminder emails and encouragement, customized for each step and future.

Conventional:

Manage your own process. No support framework for reminders or pepping.

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Submit support request in support console if necessary (special upgrade).

Conventional:

No support.

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Counter conditioning and video therapy for fireworks and thunderstorms.

Conventional:

No counter conditioning files, no video therapy.

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Future Maintain Success stage with reminder and encouraging emails for the remainder of lifespan available.

Conventional:

No support framework for future maintain success stage.

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A special designer brand DuFauna created in connection with the development, and wide range of WeStopFear merch.

Conventional:

Usually no merch available, perhaps some t-shirts, mugs and hats occasionally.

Further learning:

Are you curious to know more about the Simple Secure Steps and the four innovations, a comparison of the conventional method and WeStopFear, about animal types, fear of sounds and noise phobia, walk-through screencast video for professionals and veterinarians, about the history of this project, and more?

Reviews 3/3

I think this is a genius solution to help the dog to be completely care free about fireworks sounds. It went well for my 5 year old dog, who was very afraid of fireworks but has now become relaxed.
Hrafnhildur
Dog owner
A very good method. It is good to work on this step by step. My animals didn‘t seem to be much bothered over the sounds. My dog and older cat have been rather relaxed. My new cat was also relaxed now. My dog has however been wary about going out when fireworks are going on, but this new years eve she even wanted to og out and pee just before the event and was very relaxed outside. She simply lay by my side and slept during most of the fireworks.
Sigurlaug
Pet owner (one dog, two cats)
Easy and convenient to use.
Íris
Dog owner

A new standard practice for pets and horses?

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Physical vs. psychological well-being

Many things are generally accepted as standard practice in pet and horse care. It is normal to take care of things like food and water, a secure shelter, various health precautions for teeth, beaks, claws, hoofs, fur and intestines, and basic training. These are physical factors.

WeStopFear noise phobia therapy is about improving the psychological health of the pet or horse. This is so that it can live its life and FEEL and BELIEVE that it is SECURE and SAFE, instead of a crippling life of FEAR, thinking it is potentially in grave danger from some unknown threat it hears sounds from, which we people know are utterly harmless.

A new standard practice?

If all pet and horse owners would do noise phobia therapy (of some type, WeStopFear or other types that also work when done right) for prevention, then the general psychological health and FEELING of being secure would improve among pets and horses. A lot of suffering, injury and even untimely death would be averted (although not all as 100% success can never be promised).

Thus, it is the goal of WeStopFear that preventive noise phobia therapy will become a standard practice for all pet and horse owners. It is the goal of WeStopFear to facilitate a general improving of the happiness and safe feeling among pets and horses, and their owners’ satisfaction and peace of mind as well.

That is much easier than deal with fear of noises after that is a fact, and also would spare the pets a lot of suffering. 

500,000,000 (500 million)

The number of households with pest or horses, where it would be needed to implement noise phobia therapy of some successful kind for prevention is very large. Since it would be best that all pets and horses would be given this method to prevent possible future problems, then that means that almost half of all households in western countries should ideally do this. That is around 150 million households.

WeStopFear estimates that half of middle class, upper middle class and high class homes in other parts of the world would be around 350 million. In total, preventive noise phobia therapy could ideally be practiced in a total of 500 million households. In fact, since the Basic program is free, households below middle-class status could possibly do this as well.

This is the huge task that waits for future pets and horse lovers to realize.

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Puppies, kitten, foal, the young: Preferably from young age

The most desirable is that all pet and horse owners would conduct noise phobia therapy for their pets and horses when young. It is obvious that pets and horses may naturally hear these potentially trouble-causing sounds from young age.

Ordinary age limits for when to start training do not apply, since habituation isn't training in that sense. The pet or horse should experience the sounds as a coincidence, and they should not realize that the human handler had anything to do with them.

There are instructions inside the member's pages for the youngsters of each pet type or horses.

Let's improve the well-being of ALL pets and horses

* About program recommended for special training service dogs (and other service animals): For those, being well balanced and calm, and not prone to fits of fear because of sounds is most important, and therefore the most extensive Full Care program is suggested. But WeStopFear is only about noise phobia and therapy for that problem, and does not contain any training advice. There is a huge number of websites and books offering training advice for all types of pets and dogs.)

** About the reviews: The reviews are about the solution on the website Flugeldahljod.com which was created for Icelandic pet owners to test the Simple Secure Steps innovation for fear of fireworks sounds, and the two US reviews are about the program as it was being developed. Reviews of WeStopFear will be asked for from users and will be posted as soon as they are available. 

*** Needing to find the right volume setting only once on a playback device in a particular location is based on if there are some markings or numbers by the volume button, or on a LCD screen, on the audio playback device, so you can set the volume each time to that volume level. You will write down that volume setting and set it to this same volume setting each time in that place, throughout all the steps. This is the Volume Anchor™, i.e. the volume setting is anchored at this same level all the time. If there are no markings of any kind on the playback device, then you will need to find that same volume setting each time you play, by playing the piano tune, the Volume Anchor. You will set to the same volume level each time, but you just cannot see a number by the volume button that helps you to set the same volume each time. Note that if you use this same audio playback device in a different location, you may find that another volume setting is correct for that location. This can be because the acoustical character of the locations are different, for instance inside a small room where the sound bounces off the walls, and outside where the sound "disappears" into the void, so you need to set the volume louder outside.

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