Save your horse from irrational FEAR of noises

Use the new and innovative solutions designed to help your horse(s) be less likely to be affected by illogical fear of noises, which can be a serious burden for both of you.

Noise Phobia: A possibly serious problem

Noise phobia is illogical fear of sounds that we humans know are harmless, but our pets and horses don't necessarily know that. Up to 80% of horses can have anything from saddening anxiety, to frantic fear when they hear unknown noises. This can be from being sad, to very serious, with injury or damage for horse or owner, horses fleeing and getting lost, or even death.

The method to deal with this problem is called noise phobia therapy. In the classical method, potentially scary sounds are played, usually from one CD or set of MP3 sounds. The volume is from very low in the beginning, to full volume in the end, in the therapy process that can take several weeks. The goal is that the horse becomes used to the sounds and is not scared when they are actually heard.

WeStopFear has carefully analyzed the classical process, and believes it has drawbacks that are vital to address.

Innovations of WeStopFear

WeStopFear™ has developed a new technical therapy process, designed with the goal that the majority of users will hopefully see it as easier, simpler, safer, more natural and more bearable. The system is called Simple Secure Steps™.

WeStopFear is the most comprehensive solutions ever offered. It is a member's website with Internet-streaming audio players. It is thus similar to music streaming websites. You can use your mobile device or computer, connected wirelessly or with cable to loudspeakers with good volume and audio quality. MP3 download is also an upgrade option.

The volume level of the therapy sounds is pre-set to the correct volume, in five steps. This makes the process simpler and safer. Access to the steps is managed, meaning less hassle and organization is needed.

WeStopFear offers a solution for horses. It is a matter of principle, that owners of all animal types will have this opportunity to improve their pets' wellbeing.

WeStopFear is systematically designed for improvement

The most extensive noise phobia therapy solution in history and the first extensive set of multi-faceted innovations in this field since around 2010 that we know of.

Horse focused interface

The user experience, graphics, extensive instructions, and list of signs of fear and phobia are focused on horses. You will feel “at home” as a horse owner with horse-specific advice and graphics.

Safer for your horse

Mistakes are “designed out” of the process and made close-to-impossible. Natural Intervals make it more likely that your horse and yourself will endure the process well. With future maintenance of success.

Simpler and easier for you

The innovations of Volume Anchor, Ascending Loudness, Timed Access and Natural Intervals make these Simple Secure Steps easier, simpler and safer for you to implement.

Is your horse in danger a serious problem?

Hopefully not but it is actually quite likely. Horses are highly strung, and naturally ready to respond to possible threats. We cannot tell which will have serious trouble, or when. Although fireworks, thunder and traffic are common, then any sound can cause problems.

The most logical thing for you is to conduct this type of therapy to prevent it. This makes it a less likely problem. It is extremely important to start this process when the horse is a young foal. It will start hearing various sounds from the earliest age, not just from around 2-3 years old when riding horse training begins. When a horse has become fearful, training it to become fearless can be very difficult.

Is your horse already fearful of some sound?

If so, then necessary to conduct this therapy to heal the situation. This situation calls for very careful implementation because of the nature of a horse's fear. It may be difficult to heal a fear that is already ingrained in the horse's nervous system, and therefore it is important to start preventive therapy early, preferably when the horse is a foal.

Innovations of WeStopFear

All noise phobia therapy products work if done correctly. However, WeStopFear includes innovations not seen before: Volume Anchor™, Ascending Loudness™, Timed Access™ and Natural Intervals™ make up the Simple Secure Steps™ therapy process design. It has multiple instructions and reminder system, and it is more comprehensive than any solution that has been available before.

Pricing for all

Monthly prices for online training are often $20-30, and a single in-person session can cost $350. The prices for WeStopFear programs, especially annual subscriptions, is way below these numbers. The goal is to offer WeStopFear at a very manageable cost.

What WeStopFear provides:

Members area with Internet-streaming audio players with therapy sounds, pre-set to the right volume, in five steps with managed access to the right step at every stage.
Comprehensive instructions and training videos.
Dedicated solution to each type of pet or horse.
Self-serve system with option of Premium upgrade with support tickets and more.
Customized email series with reminders, encouragement, information and offers.

What you provide:

The audio playback device(s) with loudspeakers that can deliver the sounds with a realistical audio quality and loudness.
Choosing the locations, finding the right volume setting, and managing the process.
Monitoring the state of your horse during the therapy to manage it correctly, referring to the comprehensive list of the signs of fear and phobia in horses (included).

Simple equipment

You can use your smartphone, tablet or computer to stream the sounds over the Internet. With this you need a good quality loudspeaker(s) with realistic volume, either wireless or connected with speaker cables.

If you want to play without being connected, from an MP3 playing device or even burn your CDs, then you can upgrade to MP3 and MP4 files download additionally.

Don’t procrastinate

This problem can come any day and is unannounced. A scared horse can put the rider in serious danger, as well as itself, property and others. Waiting for trouble to happen is not a good strategy, as the cost of an accident can be far more costly than preventive work.

Start today!

If you don't do anything, your horse and the rider continues to be at the same risk as before. There is nothing protecting them from this problem.

If you don’t like this, you can cancel any time without any questions asked. So don’t postpone starting to take care of this issue for your beloved horse.

Three programs: More, Advanced and Full Care

Three programs are available in WeStopFear. All programs have solutions for all types of pets and horses, but for horses, the Full Care program is recommended.

Try the 5 steps audio players

There are 5 steps in the Simple Secure Steps therapy process. The sounds in the steps are the same. It is only that the volume is pre-set correctly in each step (Ascending Volume™): From very, very low in Step 1, to full natural volume in Step 5. You get access to Step 1 in the beginning, and then gradually to Step 2, Step 3, Step 4 and Step 5, and finally the ongoing Maintain Success stage (Timed Access™).

In the therapy member's pages, you have access to a streaming player that plays the pre-programmed playlists in random order with just one button click, each sound once and then stops. You also have access to players to play individual sounds like below, and you can also choose a number of sounds to create your own custom playlist, which will then be played in random order.

Below are streaming audio player with short samples of therapy sounds.

Try the different volume levels below

Click the three players below to hear 3 second samples of sounds in the five steps, one right after the other. There are two sets to allow you to hear the difference better. Don't do this with your animal present. The volume in the higher steps could give it a shock, just like the actual sounds when they are heard suddenly.

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Try the Volume Anchor and a sound player

Below is the player with the piano tune, the "Volume Anchor", and samples of Step 3 sounds.

In the beginning, you find the correct volume setting for the loudspeakers of your audio playback device by playing the piano tune (Volume Anchor™). The volume setting should be so that the piano music is at a good and clear listening level, not very low like soft dinner music at a restaurant, not extremely loud like a rock concert or discotheque.

You will keep this same volume on a particular audio device that you use in a particular location, every time in all the steps. If there are markings or numbers that show the volume setting, then you need to find the right volume setting on the audio device only once. But if there is no scale, number or markings, then you need to play the piano tune each time to set the volume correctly.

Below the players, click the button below that to see and try the piano tune and several samples of sounds of all the five steps.

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The Full Care Program is recommended for riding horses

Full Care Program

The Full Care Program is mainly for: Horses, since a spooked horse can threaten the rider's life! It is also for specially trained service dogs that need to be especially well desensitized to sounds, and those who want to give their pet the most extensive therapy available (for instance competition pets).

See the sounds list and features of the Full Care Program.

Select your option and start helping your horse:

Full Care Program
Annual

$6.58/mo

$79 charged once a year (4 months free, save 33,6%)
Basic self-service
(Excl. local VAT)

Full Care Program
Monthly

$9.90/mo

Charged monthly
equals $118,80 pr year
Basic self-service
(Excl. local VAT)

Full Care Program
Premium

$36.90/mo

Everything in Basic self-service, plus support tickets for one-on-one answers and advice, MP3/MP4 downloads, ebook club
(Excl. local VAT)

We Want Fewer Stories Like These

Anxious, or worse?

Imagine a normal day and your are out riding your horse. You should not have a care in the world, but your horse becomes anxious and more highly strung, because of a sound it heard, a sound you know is entirely harmless. It lunges a bit, goes to the side and stretches your leash, but you manage the situation. All is clear again, but you feel it is stressed. It is common among up to 80% of horses to be uneasy of fearful because of some sounds it does not understand. This is not very serious, but the day is not as relaxed as it should be. But for some horses it can be more serious for a horse, a prey animal. You never know which one or when. This can even be catastrophic:

What is this??

Imagine your dream of owning your own riding horse has come true. You bought your horse on a horse farm in the countryside, and you have moved it to stables closer to town. Now you have your own horse for riding tours, and on a beautiful day you mount the saddle and ride off along the riding track. A pair of loud cross-country motorcycles are suddenly riding by close to the track. Your horse is not used to these sounds and sight and reacts with fear. Your riding horse prances and runs off the swaying riding track at great speed. You fall to the ground and break your arm and ribs, with bruises and half-knocked out. It takes you several months, with unpaid leave from work, to heal again. Actually, you are lucky. You later hear of another rider in a similar situation who did not make it alive after a similar incident.

Scared horse bites, what next?

Imagine you own a horse, and it is kept in a field not far away from your home. You bought this horse with some hard-earned money you saved, and it is being trained to become your riding horse. One evening fireworks are lit nearby and the loud bangs and noises fill the night air. Your horse and several others in the field panic and run off. They run at high speed through wooden fences that enclose the field and disappear into the night. One of them was so badly hurt that it had to be euthanized. Luckily your horse is alive. But it has hurt itself so badly that it is limp, and also more neurotic in the situation. You know that it will never become the wonderful riding horse you hoped for, and unfortunately you are not insured to cover the cost.

Prevent or heal

These imaginary trauma stories are based on actual events. They happen every year, and sadly often.

Accidents and negative consequences of fear of sounds can not be completely eliminated, but their likelihood can be reduced, and the problems may be less serious for those who are affected. Maybe that could include your horse?

Noise phobia therapy is the methodology designed to prevent or heal these problems.

Start the earliest possible!

The fact is that it can be very difficult for a horse to un-learn something it has gotten fearful of. For that reason, doing noise phobia therapy for prevention from very early age (long before actual training starts, because sounds can be heard at any age) is even more important to start early with foals, than it is for pets.

Have you heard about this problem? There are plenty of stories of these problems. On your favorite search engine, try searching for keyword phrases like:

"dogs noise phobia" (or cat, bird, rabbit, i.e. your pet type)
"dog scared of sounds"(or cat, bird, rabbit, i.e. your pet type)
"dogs fear of fireworks and thunderstorms" (or your pet type)

Short comparison of WeStopFear and conventional processes

Compare below the process steps you go through when doing the Simple Secure Steps process design of WeStopFear, and the conventional noise phobia therapy method.

Simple Secure Steps process design systematically developed for simpler and safer process, with supportive framework, safeguards, future reminders and encouragement. Carefully thought-out innovations developed with process analysis: Ascending Loudness™, Volume Anchor™, Timed Access™ and Natural Intervals™, designed with the hope that a large part of users will find the process design to be simpler, easier, safer, more natural and more bearable.

Conventional:

Not really a developed system process design. Usually one or two audio CDs, or one set of MP3 files with instructions in a brochure. Not much changed since first introduced.

This is just one of the 18 items compared

See the full list 18-point short comparison

Video therapy

WeStopFear also includes an innovative Video Therapy. The Simple Secure Steps noise phobia therapy is about noises. But visual stimuli can also be scary, especially fireworks and thunder and lightning.

Recent developments with very large flat-screen TVs with high-definition image, even up to Ultra HD, and HD wall projectors, and good sound has brought up the idea if it would be possible to present visual stimuli to pets and horses via these technologies.

The experimental video therapy allows you to expose your animal to these visual stimuli with the sounds. The idea is that your animal gets used to the visual fanfare, and will possibly be less likely to become scared of the real thing.

The download upgrade includes the video MP4 files, for playback on a device not connected to the Internet.

Video Therapy is under development and will be introduced later.