Save your pet (any type) or horse from unnecessary FEAR
Use the new and innovative solutions designed to help your pet or horse be less likely to be affected by illogical fear of noises, which can be a serious burden or worse, for them and you.
Noise Phobia
Noise phobia is illogical fear of sounds that we humans know are harmless, but our pets and horses don't necessarily know that. Out in nature, animals are programmed to be wary of unknown sounds, and to flee quickly. They can feel stuck, and panic, as they cannot easily flee in our care.
Commonality
Up to 50% of dogs, 60% of pets and 80% of horses can have anything from saddening anxiety, to frantic fear when they hear unknown noises. This can at best rob you and your animal of daily joy.
From saddening to very serious
The worst cases can be very serious, with injury or damage for animal or owner, animals fleeing and getting lost, or even death. There is no way to know beforehand which individual will encounter this problem, and likelihood increases with higher age.
Remedy
Any caregiver of animals who rely on their love for their survival and happiness wants to help being free from this problem. The method to deal with this or prevent is called noise phobia therapy. The method to deal with this or prevent is called noise phobia therapy.
Potentially scary sounds are played for the pet or horse following a simple system: Starting at a very low volume, and gradually over weeks increasing the volume until it is at full volume. In the end, it has gotten used to the sound and has realized that there is no danger. Instead of taking it by surprise and causing anxiety, the sounds now don’t matter at all.
Drawbacks
WeStopFear has carefully analyzed the classical process, and believes it has drawbacks that are vital to address.
Innovations
WeStopFear™ has developed a new technical therapy process. Previously, noise phobia therapy solutions were single audio CDs or sets of MP3 sounds where the handler had no further assistance except a brochure.
WeStopFear™ is the first technological, programmed system in history that creates a process framework, manages access to sounds with exactly the right volume set at each stage, leads the way so it is simpler for the handler, with reminders and encouragement.
WeStopFear is designed with the goal that the majority of users will hopefully see it as easier, simpler, safer, more natural and more bearable. The therapy is in five steps, with guided access. The system is called Simple Secure Steps™.
Member's website with audio players
WeStopFear is a member's website with Internet-streaming audio players. It is thus similar to music streaming websites.
You can use your mobile device, with a wireless connection, or wired connection, to good loudspeakers that can deliver the sounds at good quality and volume. You can also use a computer connected to good loudspeakers. If you want to play MP3 files in a device not connected to the Internet, or even burn your own CDs, then that is an upgrade option.
A key innovation is that the volume level of the therapy sounds is pre-set to the correct volume at each step. This simplifies greatly the task of managing the volume, and increases safety. You also get access to the right step, one after the other, so you don't have to think and organize as much as in the classical noise phobia therapy method.
Self-service or personal guidance in support
WeStopFear is the most comprehensive system ever offered, with the largest offering of therapy sounds and solutions for all types of pets and horses.
Just like audio CDs were completely self-service, WeStopFear members can manage their own process with the most comprehensive collection of instructions and training videos ever offered.
The most demanding members who want the most professional service for their pets or horses can also enter the Premium program with direct support tickets answered by the innovator himself (not AI), and even get priority support with video calls.
Three programs, eight solutions in each
WeStopFear comes in three programs, which are different in terms of how many therapy sounds are offered. Each program is recommended for certain types according to their general situation and requirement. However, you can choose any program according to your preferences or budget as all programs includes eight solutions for all types of pets and horses.
Click on your type to explore, or view further information below on this page.
Join or explore your type
Solutions
Solutions are for: Dogs, outdoor cats, indoor cats, horses, pet birds, small mammals, exotic pets, and households with various types of pets.
Recommended for owners of horses AND pets: Full Care
Recommended for specially trained service dogs: Full Care
WeStopFear is systematically designed for improvement
Most extensive noise phobia therapy solution, first technological system in history and the first innovation from 2010 that we know of.
Safer for your pet or horse
Possible mistakes are “designed out” of the process and made close-to-impossible. Natural Intervals make it more likely that you all will endure the process well. With future maintenance of success.
Simpler and easier for you
The innovations of Volume Anchor, Ascending Loudness, Timed Access and Natural Intervals make these Simple Secure Steps easier, simpler and safer for you to implement.
All types interfaces
For ALL types of pets and horses. User experience, graphics, extensive instructions, and list of fear signs are focused for each animal type. You will feel “at home” with your type.
Is your pet or horse in danger of having this problem?
Hopefully not but it is possible. We cannot tell which (type) will encounter this or when. Although fireworks, thunder and traffic are common, then any sound can cause problems.
The most logical thing for you is to conduct this type of therapy to prevent it. This makes it a less likely problem.
Is your pet or horse already fearful?
If so, then necessary to conduct this therapy to heal the situation.
Innovations of WeStopFear
All noise phobia therapy products work if done correctly. However, WeStopFear™ includes the new Simple Secure Steps™ therapy process design that has innovations never seen before:
Volume Anchor™, which simplifies the setting of the correct loudness level of the loudspeakers you are using (you only need to find the volume level once on a device in a location, if the device shows the volume level with markings or numbers).
Ascending Loudness™, with audio players offering sounds in progressively increasing loudness, from very low in Step 1, to full volume in Step 5. The user does not need to fine-tune the loudness level and monitor that with precision over weeks of implementation, which in some situations may be close to impossible.
Timed Access™, where the user is automatically guided to the right step, and only gets access to a step when that is timely. Thus the user doesn't have to monitor and remember where the user is in the therapy process.
Natural Intervals™, where silences of various lengths are added after each sound, instead of the therapy sounds coming directly after one another in a long string. This makes the experience more natural, and perhaps also more bearable.
WeStopFear offers solutions for practically all types of pets, and horses. It has multiple instructions and videos, reminder emails, and it is more comprehensive than any solution that has been available before.
Vastly more sophisticated: Simpler to do
WeStopFear with the new Simple Secure Steps™ therapy process is vastly more complex and sophisticated than previous solutions available (that were mostly just one audio CD disc or downloaded collection of MP3 sounds, or delivered on a memory stick). It is developed with process analysis, process re-design, re-engineering and industrial quality management thinking, and utilizes the newest internet streaming and software automation solutions.
This carefully thought out therapy process design has the specific goal of making the therapy process simpler, easier, safer, more natural and more bearable both for the human implementer and the animal which the sounds are exposed to.
Thus, the complex thinking put into developing this system does not make it more complex for pet and horse handlers. On the absolute contrary, it is made much simpler and comfortable than using just a simple audio CD or MP3 collection where the user has no structured support system and has to figure all out by himself/herself.
The goal:
The consequences of unnecessary fear of noises can be very serious, even life threatening, for both animals and human owners. Relatively few pets or horses are currently benefiting from their owners doing noise phobia therapy (this seems to be the case). This may be because previous classical solutions have not been very convenient to implement, and perhaps because of that have not been widespread.
In reality, ALL pets and ALL horses need and should receive noise phobia therapy (of some type), especially for preventive purposes, to reduce the likelihood of this problem as much as possible during their lifespan. The goal of WeStopFear is to move the needle as far and as fast as possible in the right direction, in this regard. Will you participate in that?
Pricing for all
Monthly prices for online training are often $20-30(without personal one-on-one support), and a single in-person session can cost $350. The prices for WeStopFear programs, especially annual subscriptions, is way below these numbers. The goal is to offer WeStopFear at a very manageable cost. If the member does not want the expense of a paid program, then a free and less extensive program will be available at Noise Phobia Free.
What WeStopFear provides:
- Members area with Internet-streaming audio players with therapy sounds, pre-set to the right volume, in five steps with managed access to the right step at every stage.
- Comprehensive instructions and training videos.
- Dedicated solution to each type of pet or horse.
- Customized email series with reminders, encouragement, information and offers.
What you provide:
- The audio playback device(s) with loudspeakers that can deliver the sounds with a realistical audio quality and loudness.
- Choosing the locations, finding the right volume setting, and managing the process.
- Monitoring the state of your pet or horse during the therapy to manage it correctly, referring to the comprehensive list of the signs of fear and phobia in pets (fear signs list for 16 types of pets, and of horses, included).
Simple equipment
You can use your smartphone, tablet or computer to stream the sounds over the Internet to the loudspeaker(s) you are using. You need a good quality loudspeaker(s) with realistic volume, either wireless or connected with speaker cables.
If you want to play without being connected, from an MP3 playing device or even burn your CDs, then you can upgrade to MP3 and MP4 files download additionally.
Don’t procrastinate
This problem can come any day and is unannounced. The likelihood increases with higher age Thus, it is not so that if your dog has reached a certain age then it is safe.
Start today!
If you don't do anything, your pet or horse continues to be at the same risk as before. There is nothing protecting it from this problem.
You can cancel any time without any questions asked. So don’t postpone starting to take care of this issue for your beloved pet or horse.
This problem can arise at any time, unannounced, and to any pet or horse.
Select and join or explore your type
Try the 5 steps audio players
There are 5 steps in the Simple Secure Steps therapy process. The sounds in the steps are the same, but the volume is pre-set correctly in each step (Ascending Volume™): From very, very low in Step 1, to full natural volume in Step 5. You only get access to Step 1 in the beginning. That means that playing the sounds too loudly (overexposure) which can lead to a shock is practically impossible. Then you get access to the steps in the right order (Timed Access™): To Step 2, Step 3, Step 4 and Step 5, and finally the ongoing Maintain Success stage.
The handler sets the volume of the loudspeakers, always the same volume on a particular audio playback device in a particular location. The volume is determined by playing a provided piano tune (Volume Anchor™).
Those innovations, along with the Natural Intervals™ are developed with the hope that a large portion of people will find the Simple Secure Steps therapy process design of WeStopFear to be simpler, easier, safer, more bearable and more natural than the conventional method.
Click here to try the Volume Anchor and samples of the five steps audio players
In the steps, the sounds are available in streaming players at the volume level of that step. On the sample page, you have five sounds in each step, under the Volume Anchor piano tune players.
Try the different volume levels below
In the therapy member's pages, you have access to a streaming player that plays the pre-programmed playlists in random order with just one button click, each sound once and then stops. You also have access to players to play individual sounds like below, and you can also choose a number of sounds to create your own custom playlist, which will then be played in random order.
Click the three players below to hear 3 second samples of sounds in the five steps, one right after the other. There are two sets to allow you to hear the difference better. Don't do this with your animal present.
Try the Volume Anchor and a sound player
Below is the player with the piano tune, the "Volume Anchor", and samples of Step 3 sounds. The volume setting on your audio playback device should be set so that the piano tune coming from the loudspeakers should be at a good, clear and comfortable listening level, not very low like background dinner music at a restaurant, and not very loud like a rock/pop concert or discotheque. With that setting, the therapy sounds will have the right volume level at each step, from very low at Step 1 to full volume at Step 5.
Click the button below that to see and try the piano tune, the "Volume Anchor" and several samples of sounds of all the five steps.
Three programs to choose
WeStopFear comes in three programs. They differ in terms of how many therapy sounds are included in each. The greater the number of sounds the better, as the pet or horse becomes more "worldly wise" and is better at getting used to yet new sounds.
You can choose any program according to your preferences or budget as all programs included solutions for all types of pets and horses. However, a certain program is recommended (developed for) each type.
More Program
The More Program is mainly for indoor pets: Indoor cats, pet birds, small mammals and exotic pets, and households with various types of indoor pets. Around 46 therapy sounds in each step and 47 counter conditioning sounds. View program.
Advanced Program
The Advanced Program is mainly for outdoor pets: Dogs, outdoor cats and households with various types of pets that include outdoor pets, i.e. dogs or outdoor cats, and those who want to give their indoor pets a little more comprehensive therapy. Around 77 therapy sounds in each step and 90 counter conditioning sounds. View program.
Full Care Program
The Full Care Program is mainly for: Horses, since a spooked horse can threaten the rider's life! It is also recommended for specially trained service dogs that need to be especially well desensitized, and those who want to give their pet the most extensive therapy . Around 184 therapy sounds in each step and 330 counter conditioning sounds. View program.
How much service do you want?
Self-service
The basic programs are self-service where the members manage their own process and find their information among the extensive instructions and training / onboarding videos. Those members can submit suggestions for improvements of the instructions.
Premium
Premium upgrade includes submitting support tickets to get personal one-on-one answers from the developer personally to questions about the program and solutions, and about their specific situations (up to 2 request per week), in addition to all basic options.
For a limited number of members: Premium Pro with one-on-one live video calls with the founder and innovator will be available.
Select and join or explore your type
Programs Comparison Overview
Main Features of All Programs and Solutions
Features in all programs (short overview)
>> Simple Secure Steps™ therapy process design, the first programmed, steps organized technological system
>> Process design systematically designed to be simpler, easier, safer, more natural and more bearable
>> The system manages and guides to the right step, no need for user to remember
>> Three programs for different needs of animal categories
>> Choice of eight solutions for animal types in every program
>> Largest number of therapy sounds with random streaming audio players, individual sounds play, and select your custom playlist
>> Comprehensive instructions, customized for animal types
>> Reminder and encouragement emails customized for steps and animal types
>> Therapy sounds with Volume Anchor™ for easier volume setting, and correct volume pre-set Ascending Loudness™ in steps
>> Timed Access™ for security, Natural Intervals™ (silences) after each sound for natural and bearable experience
>> Maintain Success stage for continuous tolerance throughout lifespan
>> Counter conditioning and video therapy (under development)
>> PDF downloads: Information forms, instructions, infographic, fear signs for each animal type
>> Machine translations widget (24 languages)
>> Inexpensive basic setup: Self service, suggestions
Upgrade options:
>> 1. Premium with personal support tickets and downloads.
>> 2. MP3/MP4 files downloads (with self-service).
See full list of features in all programs
>> Simple Secure Steps™ therapy process design, the first programmed, steps organized technological system
>> Three programs for different needs of animal categories
>> Choice of eight solutions for animal types in every program
>> Comprehensive instructions, customized for animal types
>> Reminder and encouragement emails customized for steps and animal types
>> Largest number of therapy sounds with random streaming audio players, individual sounds play, and select your custom playlist
>> Therapy sounds with Volume Anchor™ and correct volume pre-set Ascending Loudness™ in steps
>> Timed Access™ for security, Natural Intervals™ (silences) after each sound for natural and bearable experience
>> Maintain Success stage for continuous tolerance throughout lifespan
>> Counter conditioning and video therapy (under development)
>> PDF downloads: Information forms, instructions, infographic, fear signs for each animal type
>> Machine translations widget (24 languages)
>> Inexpensive basic setup: Self service, suggestions
Upgrade options:
>> 1. Premium with personal support tickets and downloads.
>> 2. MP3/MP4 files downloads (with self-service).
See full list of features in all programs
Sounds in all programs
More Program
Sounds
>> Random player sounds: 44
>> Number of random playlists: 2
>> Play individual sounds: 46
>> Choose for custom playlist: 46
>> Counter conditioning sounds: 47
Advanced Program
Sounds
>> Random player sounds: 62
>> Number of random playlists: 2
>> Play individual sounds: 77
>> Choose for custom playlist: 77
>> Counter conditioning sounds: 90
Full Care Program
Sounds
>> Random player sounds: 160
>> Number of random playlists: 5
>> Play individual sounds: 184
>> Choose for custom playlist: 184
>> Counter conditioning sounds: 330
Audio/video files downloads
Members can also upgrade to download MP3 audio files/MP4 video therapy files as an additional one-time option. Click the corresponding field on the order page. See downloads overview.
Short comparison of WeStopFear and conventional processes
Compare below the process steps you go through when doing the Simple Secure Steps process design of WeStopFear, and the conventional noise phobia therapy method.
Simple Secure Steps process design systematically developed for simpler and safer process, with supportive framework, safeguards, future reminders and encouragement. Carefully thought-out innovations developed with process analysis: Ascending Loudness™, Volume Anchor™, Timed Access™ and Natural Intervals™, designed with the hope that a large part of users will find the process design to be simpler, easier, safer, more natural and more bearable.
Conventional:
Not really a developed system process design. Usually one or two audio CDs, or one set of MP3 files with instructions in a brochure. Not much changed since first introduced.
Have you heard about this problem? A good example is when horses ran amok in London in April 2024. On your favorite search engine, try searching for keyword phrases like:
- "dogs noise phobia" (or cat, bird, rabbit, i.e. your pet type)
- "dog scared of sounds"(or cat, bird, rabbit, i.e. your pet type)
- "dogs fear of fireworks and thunderstorms" (or your pet type)
- "horses run amok London"
- "horse loses control at king's coronation"
Video therapy
WeStopFear also includes an innovative Video Therapy. The Simple Secure Steps noise phobia therapy is about noises. But visual stimuli can also be scary, especially fireworks and thunder and lightning.
Recent developments with very large flat-screen TVs with high-definition image, even up to Ultra HD, and HD wall projectors, and good sound has brought up the idea if it would be possible to present visual stimuli to pets and horses via these technologies.
The experimental video therapy allows you to expose your animal to these visual stimuli with the sounds. The idea is that your animal gets used to the visual fanfare, and will possibly be less likely to become scared of the real thing.
The download upgrade will include the video MP4 files, for playback on a device not connected to the Internet.
Video Therapy is under development and will be introduced later.
Select and join or explore your type
Programs Comparison Overview
Your path through the process
See this brief explanation of the path you take to finish this process, and continue into the Maintain Success stage, for your pet or horse.
What you get - what you do
What do you get inside the member's area, what will you do and what are the benefits for your pet or horse? See this simple overview.
Further Reading: The basics
Explore a comprehensive overview of the problem, the classical method with its drawbacks, the new process design of WeStopFear, the four innovations of the Simple Secure Steps™, the five implementation steps and the Maintain Success phase, and audio tech formats.
Would you like to spread the word?
Millions of pets and horses are in danger of becoming burdened by this problem, but their owners don't know about noise phobia therapy or this innovation. If you would like to tell about this page you are exploring, click below to share the front page of WeStopFear on Facebook, Linkedin or X (formerly Twitter). You can add your comment or copy and paste the text below.
X tweet, text (pre-formatted):
I am looking at WeStopFear, a new and innovative solution that helps pet and horse owners free them from fear of noises that can be very devastating. Do you own a pet or a horse? Take a look at https://www.westopfear.com
FAQ
Most frequent questions and answers
There are reviews available for previous versions of noise phobia therapy solutions by TopFauna LLC, the maker of WeStopFear. This is the website Flugeldahljod.com ("Fireworks sounds") which was a website in Iceland that featured both the classical solution and the new Simple Secure Steps therapy process design which WeStopFear features. The website became quite popular with close to 1% of households in Iceland being signed up. Users could choose which solution to try, and reviews were requested.
There are also two opinions from professionals in the US, which were requested during the development phase previously.
You can see these previous reviews here.
WeStopFear, this website, is however brand-spanking new and has not been reviewed yet. Reviews will be asked for and will be posted as soon as they arrive.
The answer to this question really depends on the personal preferences of each pet owner.
There are many solutions for dogs, and at least one solution for cats and horses. There have probably not been solutions offered before for the other types of pets, i.e. pet birds, small mammals and exotic pets, although there are solutions with calming music which is not the same as noise phobia therapy.
The goal with the development of the WeStopFear is to offer process steps and general solution that have the benefits that are outlined above, i.e. to be simpler, safer, easier, more natural, more bearable, etc.
The innovations, how they work, and how they are different from previous solutions, is described, among them here and here.
I would like to see WeStopFear as the kind of innovation that electric cooking stoves and ovens were in people's kitchen, or automatic transmission in cars.
Before electric, cookers and ovens were mostly heated with coal, wood, or gas. Most people think that electric stoves and ovens are easier to use, where you only have to turn a knob, and more secure. But there are people who do want to use for instance coal or wood to cook as the standard method, for instance some restaurants.
Before automatic transmissions, the gearshift in cars was manual, where you have to step on the clutch and gas, and move the stick to shift gears. Many people think that driving a car with an automatic transmission is easier, and prefer that. Still, there are people who want to drive cars with a manual transmission. That is for instance often the case for sports cars. But they are fewer than the others, main stream car drivers.
Likewise, it may be that some prefer the conventional way in noise phobia therapy. It's a question of personal choice and that is okay. But I personally believe that the majority would prefer the new Simple Secure Steps process design, and find it easier, simpler and safer. They would thus conclude that the Simple Secure Steps process is better.
Choose your pet type solution
Success in this is dependent on several factors. There are six factors defined on this chart on the image below. Five of the factors are out of WeStopFear's range to manage. One of the factors is the WeStopFear solution.
The six factors of success are further explained inside the member's therapy area for each type of pet or animal.
Choose your pet type solution
In addition, up to 80% of horses have signs of stress or more severe fear over fireworks.
This means that the other part of pets and horses will not experience problems connected with fear of noises. That would be around half of dogs and around 20% of horses.
The point is, that you never know beforehand which group your pet is in. Will it be free of these problems, or will problems develop should the animal be facing an unfavorable noise situation?
If you do noise phobia therapy, and your pet is free from these problems, is it because the therapy was working, or is it because your pet wasn't sensitive to this in the first place?
You don't know that really.
If you decide you will not do noise phobia therapy, will your pet have problems during its life? You don't know that either.
Doing noise phobia therapy to prevent a possible problem in the future, preferably from young age but also at any age, is a prudent and responsible thing to do for your pet, just like many other things that people see as being a natural thing to do.
This is in many ways similar to when you leave your home for the day, you make sure that all windows are closed, and doors are closed and locked. Should a burglar come during the day, ensuring this will reduce the likelihood of burglary. People don't generally leave all windows open and doors unlocked or even open. If someone leaves the windows open and doors unlocked, will there be burglary during that day? That is unknown. If someone has left windows open and doors unlocked, and at the end of the day the person returns and no burglar has broken in, was it okay not to lock the doors? Would it have been a mistake to lock the doors and close windows, since it turned out that no one broke into the house during that day? Few people will probably think in that way.
Doing noise phobia therapy to prevent possible problems is like locking the door to prevent the "burglar" noise fear or noise phobia to enter the "house" of your pet.
If your pet or animal has these problems, then it is imperative to do this. However, a 100% success can never be promised, because there are several things that can affect the success, and only one of them revolves around the noise phobia therapy solution itself, as is further explained in the box next above this one, "Is 100% success certain?"
Choose your pet type solution
Each program offers individual solutions, where the solution is tailored for a type of pet or horses. The difference between the solutions is minimal.
Each solution offers a list of the signs of fear or phobia in that particular type of animal. The Solution for Dogs offers a list of the signs of fear or phobia in dogs. Dog owners don't need or are interested in the sings of fear in hamsters or parrots, so the Solution for Dogs pages is not cluttered with the signs in other types of pets. The Solution for Dogs also discusses dogs and has pictures of dogs, but not of other types of animals. The same goes for the solutions for the other types.
This is really the only reason why the three programs are divided into eight solutions. It is simply to create an environment where owners of different types of pets, or horses, feel is tailored for them. The basic workings and the number of sounds offered in the audio players is the same, in all the solutions of a particular program.
The eight solutions are: Dogs, horses, indoor cats, outdoor cats (because indoor cats and outdoor cats have slightly different audible environments they encounter, and thus different risk situations, so it was concluded that the prudent choice would be to offer solutions for both), pet birds, small mammals (rabbits, guinea pigs and hamsters), exotic pets (currently with list of signs of fear in 10 different types), and finally households with more than one type of pets (with lists of signs of fear and phobia in 17 different types of pets).
There are three programs offered: More, Advanced and Full Care. The difference between the programs is mainly the extensiveness of the collections of sounds, i.e. the number of different therapy sounds included in the audio players. This is based on the idea that different types of animals kept by humans don't all need the same amount of sounds to be made used to. So the programs are recommended for different types of animals.
Pets that are mainly indoors don't need very extensive training to reach sufficient level of tolerance to sounds, and thus protection against fear of sounds. The More program is tailored for them.
But if a large-breed horse spooks, prances or runs off in panic because of some sounds, with the rider in the saddle, then the human rider is in a life- or health-threatening situation. Therefore it is concluded that horses need a more extensive level of tolerance to sounds. The Full Care program is for them, with a much larger collection of sounds than the More program. Apart from that, the organization and working of the programs, the audio players, the method, are basically the same.
As was said, each program has eight different solutions for different types of pets or horses, and the solutions in a program have the same audio players, same amount of sounds.
A subscriber to a program can activate a pet type solution, and the horse solution, at the same time. So if a horse owner is in the Full Care program, and also owns a cat or a dog at home, then the horse owner can activate the cat or dog solution and implement that in the home.
There is also a horse solution in the More and Advanced programs, so a horse owner can run both the horse and pet solution there. But for horses, the Full Care program is recommended, because of the afore mentioned security reasons.
A person who owns two rabbits can subscribe to the Full Care program if that is desired, but it is not really deemed necessary.
Choose your pet type solution
WeStopFear is basically a noise phobia therapy, and the animal has a similar experience from WeStopFear and other conventional solutions that have been available before. The difference is in the Natural Intervals that add silences of random length between the therapy noises, to make the process more natural and more bearable, (in real life, these noises don't appear in a constant succession, one after the other, and therefore the Natural Intervals were developed to better imitate reality).
The WeStopFear solution, i.e. the structural innovations in the process design, or the steps that users need to implement to deliver the noise phobia therapy to the animal, has not been clinically tested. The innovations are mostly based on logical thinking and common sense, as is described above.
The purpose of the innovation is to create a therapy process that has the goal to be simpler, easier and safer for the human handler. What the petior horse experiences isn’t different from previous therapy process designs, (except for the silences, the Natural Intervals, after each sound described above). This means that WeStopFear should not be better nor worse than pervious solutions.
It would be interesting to have the method tested by professionals or scientists. Results from such tests will surely be posted here on the website if and when that happens.
However, here it is necessary to understand what should be tested and what not. For instance, the sound files themselves that are used here are not a fixed part of the system. If someone concludes that a sound file is not of a sufficient quality, then it is easy to remove the sound file and add another one, should a better sound file be available.
What the system is about is largely the organization and process design, how the therapy process is conducted, and how sound files with different inherent loudness or volume level are prepared and made available successively during the process, i.e. where the handler has access to very low loudness levels at the start, and has access to full loudness levels only after some time has passed, and the handler has gone through the first steps where lower loudness levels are available.
Also, the success level of doing this is based on various factors, as you can read more about in the FAQ item above "Is 100% success certain?"
Choose your pet type solution
Managing the process it to a large extent based on the user choosing the locations and using the best audio playback devices that the user has access to, with capable loudspeakers, and also based on the user knowing and monitoring the progress with its pets or horse. This is something that cannot really be built into the WeStopFear solution.
To maximize the likelihood that the user will do this correctly and successfully, the utmost care has been put into letting the solution be as well-developed and the instructions to be as comprehensive as possible, and there will be continuous development on that, as much as is possible regarding time and economic restraints.
If the user believes that something might be added, the user can contact WeStopFear and describe the suggested addition. If the addition is deemed to be valid and realistic, then WeStopFear will develop it and add it to the system.
A solution of offering personal support and one-on-one questions and answers for an additional fee is under consideration and will be introduced should that decision be made.
Choose your pet type solution
What WeStopFear needs is only a first name or nickname of choice (to make the communiacation a bit warmer and personal), and an email address, that the member is regularly checking. We also ask for information about the user's country, (but not city or full address).
The system monitors what pet- or horse-type solution the member starts, and manages the member's access to the different steps, from Step 1 to Step 5 and onto the ongoing Maintain Success phase. This is done to ensure that the pet and horse progresses correctly through the program. This information have nothing to do with the human owner.
The paid programs are managed by our partner Clickbank, which is the world's largest, oldest and possibly most respected payment processing platform with affiliate option for digital services. The member registers on Clickbank through the sales page, and submits its information there. The only information that WeStopFear receives is that a member with a particular email address is a paying member. WeStopFear has no access to any information about billing address, or payment details.
Choose your pet type solution
Users will receive reminders and encouragement, both when using the solution for the first time and also in the future during the future and hopefully perpetual Maintain Success stage, which should preferably continue throughout the life of the pet. These maintenance reminder emails will be sent as long as WeStopFear is operational.
Along with reminders and encouragements, the emails may also contain helpful information, special offers and discount codes, so receiving the emails has great benefits too.
Choose your pet type solution
This means playing the sounds using the audio players embedded in the pages, which stream the sounds in real time over the Internet. This is thus similar to when people are on social media websites and are enjoying streaming content, videos and audio.
A WeStopFear app
There is a possibility that an app will be created later on. It would most probably be a "progressive web application" which means it connects with a website created specially for the app.
Further news of a possible app will be posted when and if that materializes.
Choose your pet type solution
Choose your pet type solution
However, for those who want or need to be able to play the sounds without an Internet connection, there is the possibility of downloading the sounds as packs of audio MP3 files. This option is an added feature with one time payment, and is explained among program explanations.
The member who signs up for that can thus play the sounds on a MP3 player that is not Internet connected.
The member can also use the audio MP3 files and burn their own audio CDs. Just keep in mind that you would need a set of CDs for each of the five steps, so that could be quite a number of discs.
Choose your pet type solution
All Pages:
Are you curious to know more? Explore the Front Page Links below, with additional pages with lots of information not mentioned above.
Front Pages Links
Sounds and videos
Try the 5 steps therapy sounds players
Sounds in programs (most types)
Sounds in Solutions for Horses
Sounds in Solutions for Outdoor Cats
Explore the 5 step video therapy
The training videos
Further Information
Various information from around the web
Short comparison of WeStopFear and conventional process
What is noise phobia or fear of noises?
Conventional Noise Phobia Therapy
Comparing solutions in the market
A new standard practice for pets and horses?
The book
The book "Pets and Horses Should Not Have To Live In Fear Of Noises", written by the innovator behind WeStopFear and the Simple Secure Steps, is available on Amazon.com as Print version or Kindle version.
Chapter: About animal types, fear of sounds, and noise phobia (page 23)
Chapter: Is this new method the best method available? (page 147)
The Story: Why and how WeStopFear was developed (page 160)
About the author and developer (page 189)
Merch and designs
The merch collections and DuFauna designs are designed by the innovator behind WeStopFear and the Simple Secure Steps.
Already decided? Join program
The programs of WeStopFear are offered as:
- Basic Self-service, where members manage their own process referring to comprehensive instructions and training videos.
- Premium that also include personal one-on-one support tickets to get answers and advice on their individual process, with downloads.
Click to join your option, or view more information above on this page.
Stock images from 123rf.com, model release contracts, (referral link). - Infographics by WeStopFear © Copyright TopFauna LLC.