Save your pet (any type) or horse from unnecessary FEAR
Use the new and innovative solutions - and your own "AI" - designed to help your pet or horse be less likely to be affected by illogical fear of noises, which can be a serious burden or worse, for them and you.
Noise Phobia
Noise phobia is illogical fear of sounds that we humans know are harmless, but our pets and horses don't necessarily know that. Out in nature, animals are programmed to be wary of unknown sounds, and to flee quickly. They can feel stuck, and panic, as they cannot easily flee in our care.
Commonality
Up to 50% of dogs, 60% of pets and 80% of horses can have anything from saddening anxiety, to frantic fear when they hear unknown noises. This can at best rob you and your animal of daily joy.
From saddening to very serious
The worst cases can be very serious, with injury or damage for animal or owner, animals fleeing and getting lost, or even death. There is no way to know beforehand which individual will encounter this problem, and likelihood increases with higher age.
Remedy
Any caregiver of animals who rely on their love for their survival and happiness wants to help being free from this problem. The method to deal with this or prevent is called noise phobia therapy. The method to deal with this or prevent is called noise phobia therapy.
Potentially scary sounds are played for the pet or horse following a simple system: Starting at a very low volume, and gradually over weeks increasing the volume until it is at full volume. In the end, it has gotten used to the sound and has realized that there is no danger. Instead of taking it by surprise and causing anxiety, the sounds now don’t matter at all.
Drawbacks
WeStopFear has carefully analyzed the classical process, and believes it has drawbacks that are vital to address.
Innovations
WeStopFear™ has developed a new technical therapy process. Previously, noise phobia therapy solutions were single audio CDs or sets of MP3 sounds where the handler had no further assistance except a brochure.
WeStopFear™ is the first technological, programmed system in history that creates a process framework, manages access to sounds with exactly the right volume set at each stage, leads the way so it is simpler for the handler, with reminders and encouragement.
WeStopFear is designed with the goal that the majority of users will hopefully see it as easier, simpler, safer, more natural and more bearable. The therapy is in five steps, with guided access. The system is called Simple Secure Steps™.
Member's website with audio players
WeStopFear is a member's website with Internet-streaming audio players. It is thus similar to music streaming websites.
You can use your mobile device, with a wireless connection, or wired connection, to good loudspeakers that can deliver the sounds at good quality and volume. You can also use a computer connected to good loudspeakers. If you want to play MP3 files in a device not connected to the Internet, or even burn your own CDs, then that is an upgrade option.
A key innovation is that the volume level of the therapy sounds is pre-set to the correct volume at each step. This simplifies greatly the task of managing the volume, and increases safety. You also get access to the right step, one after the other, so you don't have to think and organize as much as in the classical noise phobia therapy method.
Self-service or personal guidance in support
WeStopFear is the most comprehensive system ever offered, with the largest offering of therapy sounds and solutions for all types of pets and horses.
Just like audio CDs were completely self-service, WeStopFear members can manage their own process with the most comprehensive collection of instructions and training videos ever offered.
The most demanding members who want the most professional service for their pets or horses can also enter the Premium program with direct support tickets answered by the innovator himself (not AI), and even get priority support with video calls.
Three programs, eight solutions in each
WeStopFear comes in three programs, which are different in terms of how many therapy sounds are offered. Each program is recommended for certain types according to their general situation and requirement. However, you can choose any program according to your preferences or budget as all programs includes eight solutions for all types of pets and horses.
Click on your type to explore, or view further information below on this page.
Join or explore your type
Solutions
Solutions are for: Dogs, outdoor cats, indoor cats, horses, pet birds, small mammals, exotic pets, and households with various types of pets.
WeStopFear is systematically designed for improvement
Most extensive noise phobia therapy solution, first technological system in history and the first innovation from 2010 that we know of.
Safer for your pet or horse
Possible mistakes are “designed out” of the process and made close-to-impossible. Natural Intervals make it more likely that you all will endure the process well. With future maintenance of success.
Simpler and easier for you
The innovations of Volume Anchor, Ascending Loudness, Timed Access and Natural Intervals make these Simple Secure Steps easier, simpler and safer for you to implement.
All types interfaces
For ALL types of pets and horses. User experience, graphics, extensive instructions, and list of fear signs are focused for each animal type. You will feel “at home” with your type.
Is your pet or horse in danger of having this problem?
Hopefully not but it is possible. We cannot tell which (type) will encounter this or when. Although fireworks, thunder and traffic are common, then any sound can cause problems.
The most logical thing for you is to conduct this type of therapy to prevent it. This makes it a less likely problem.
Is your pet or horse already fearful?
If so, then necessary to conduct this therapy to heal the situation.
Innovations of WeStopFear
All noise phobia therapy products work if done correctly. However, WeStopFear™ includes the new Simple Secure Steps™ therapy process design that has innovations never seen before:
Volume Anchor™, which simplifies the setting of the correct loudness level of the loudspeakers you are using (you only need to find the volume level once on a device in a location, if the device shows the volume level with markings or numbers).
Ascending Loudness™, with audio players offering sounds in progressively increasing loudness, from very low in Step 1, to full volume in Step 5. The user does not need to fine-tune the loudness level and monitor that with precision over weeks of implementation, which in some situations may be close to impossible.
Timed Access™, where the user is automatically guided to the right step, and only gets access to a step when that is timely. Thus the user doesn't have to monitor and remember where the user is in the therapy process.
Natural Intervals™, where silences of various lengths are added after each sound, instead of the therapy sounds coming directly after one another in a long string. This makes the experience more natural, and perhaps also more bearable.
WeStopFear offers solutions for practically all types of pets, and horses. It has multiple instructions and videos, reminder emails, and it is more comprehensive than any solution that has been available before.
Vastly more sophisticated: Simpler to do
WeStopFear with the new Simple Secure Steps™ therapy process is vastly more complex and sophisticated than previous solutions available (that were mostly just one audio CD disc or downloaded collection of MP3 sounds, or delivered on a memory stick). It is developed with process analysis, process re-design, re-engineering and industrial quality management thinking, and utilizes the newest internet streaming and software automation solutions.
This carefully thought out therapy process design has the specific goal of making the therapy process simpler, easier, safer, more natural and more bearable both for the human implementer and the animal which the sounds are exposed to.
Thus, the complex thinking put into developing this system does not make it more complex for pet and horse handlers. On the absolute contrary, it is made much simpler and comfortable than using just a simple audio CD or MP3 collection where the user has no structured support system and has to figure all out by himself/herself.
The goal:
The consequences of unnecessary fear of noises can be very serious, even life threatening, for both animals and human owners. Relatively few pets or horses are currently benefiting from their owners doing noise phobia therapy (this seems to be the case). This may be because previous classical solutions have not been very convenient to implement, and perhaps because of that have not been widespread.
In reality, ALL pets and ALL horses need and should receive noise phobia therapy (of some type), especially for preventive purposes, to reduce the likelihood of this problem as much as possible during their lifespan. The goal of WeStopFear is to move the needle as far and as fast as possible in the right direction, in this regard. Will you participate in that?
Pricing for all
Monthly prices for online training are often $20-30(without personal one-on-one support), and a single in-person session can cost $350. The prices for WeStopFear programs, especially annual subscriptions, is way below these numbers. The goal is to offer WeStopFear at a very manageable cost. If the member does not want the expense of a paid program, then a free and less extensive program will be available at Noise Phobia Free.
What WeStopFear provides:
- Members area with Internet-streaming audio players with therapy sounds, pre-set to the right volume, in five steps with managed access to the right step at every stage.
- Comprehensive instructions and training videos.
- Dedicated solution to each type of pet or horse.
- Customized email series with reminders, encouragement, information and offers.
What you provide:
- The audio playback device(s) with loudspeakers that can deliver the sounds with a realistical audio quality and loudness.
- Choosing the locations, finding the right volume setting, and managing the process.
- Monitoring the state of your pet or horse during the therapy to manage it correctly, referring to the comprehensive list of the signs of fear and phobia in pets (fear signs list for 16 types of pets, and of horses, included).
- Your own personal "A.I." - or Attentive Intelligence - to monitor the state of your pet or horse, as you are much more sensitive to how it feels than and electronic device or data center computer system is!
Simple equipment
You can use your smartphone, tablet or computer to stream the sounds over the Internet to the loudspeaker(s) you are using. You need a good quality loudspeaker(s) with realistic volume, either wireless or connected with speaker cables.
If you want to play without being connected, from an MP3 playing device or even burn your CDs, then you can upgrade to MP3 and MP4 files download additionally.
Don’t procrastinate
This problem can come any day and is unannounced. The likelihood increases with higher age Thus, it is not so that if your dog has reached a certain age then it is safe.
Start today!
If you don't do anything, your pet or horse continues to be at the same risk as before. There is nothing protecting it from this problem.
You can cancel any time without any questions asked. So don’t postpone starting to take care of this issue for your beloved pet or horse.
This problem can arise at any time, unannounced, and to any pet or horse.
Select and join or explore your type
Try the 5 steps audio players
There are 5 steps in the Simple Secure Steps therapy process. The sounds in the steps are the same, but the volume is pre-set correctly in each step (Ascending Volume™): From very, very low in Step 1, to full natural volume in Step 5. You only get access to Step 1 in the beginning. That means that playing the sounds too loudly (overexposure) which can lead to a shock is practically impossible. Then you get access to the steps in the right order (Timed Access™): To Step 2, Step 3, Step 4 and Step 5, and finally the ongoing Maintain Success stage.
The handler sets the volume of the loudspeakers, always the same volume on a particular audio playback device in a particular location. The volume is determined by playing a provided piano tune (Volume Anchor™).
Those innovations, along with the Natural Intervals™ are developed with the hope that a large portion of people will find the Simple Secure Steps therapy process design of WeStopFear to be simpler, easier, safer, more bearable and more natural than the conventional method.
You can explore what sounds are included in the programs here, as well as specialized versions for horses or outdoor cats.
Click here to try the Volume Anchor and samples of the five steps audio players, both random play and choose sounds
Or try the sounds below:
Hear the different volume levels below
In the therapy member's pages, you have access to a streaming player that plays the pre-programmed playlists in random order with just one button click, each sound once and then stops. You also have access to players to play individual sounds like below, and you can also choose a number of sounds to create your own custom playlist, which will then be played in random order.
Click the three players below to hear 3 second samples of sounds in the five steps, one right after the other. There are two sets to allow you to hear the difference better. The actual players in the member's area don't have the sounds right after another like here, this is just for demonstration of the different volume levels.
Don't do this with your animal present.
Try the Volume Anchor and a sound player
Below is the player with the piano tune, the "Volume Anchor", and samples of Step 3 sounds. The volume setting on your audio playback device should be set so that the piano tune coming from the loudspeakers should be at a good, clear and comfortable listening level, not very low like background dinner music at a restaurant, and not very loud like a rock/pop concert or discotheque. With that setting, the therapy sounds will have the right volume level at each step, from very low at Step 1 to full volume at Step 5.
Don't do this with your animal present.
Click the button below the players to see and try the piano tune, the "Volume Anchor" and several samples of sounds of all the five steps.
Videos
View the informational videos
Do you want to learn more by watching a video about noise phobia and the new WeStopFear Simple Secure Steps system? There are three introduction videos for each pet type or horses: 3 minutes, 9 minutes and 46 minutes long, so you can choose what suits your time and appetite!
Click here to view videos
Curious to learn the methods?
Do you want to get the full picture of how the WeStopFear therapy system works, and what the steps are to implement it, before you decide to join? Sign up below to view the actual training videos from the member's area, for free. You will also later on receive a special discount code via email, for those who have watched training videos.
Click here to view the videos
Three programs to choose
WeStopFear comes in three programs. They differ in terms of how many therapy sounds are included in each. The greater the number of sounds the better, as the pet or horse becomes more "worldly wise" and is better at getting used to yet new sounds.
You can choose any program according to your preferences or budget as all programs included solutions for all types of pets and horses. However, a certain program is recommended (developed for) each type.
More Program
The More Program is mainly for indoor pets: Indoor cats, pet birds, small mammals and exotic pets, and households with various types of indoor pets. Around 53 therapy sounds in each step and 60 counter conditioning sounds. View program.
Advanced Program
The Advanced Program is mainly for outdoor pets: Dogs, outdoor cats and households with various types of pets that include outdoor pets, i.e. dogs or outdoor cats, and those who want to give their indoor pets a little more comprehensive therapy. Around 82 therapy sounds in each step and 99 counter conditioning sounds. View program.
Full Care Program
The Full Care Program is mainly for: Horses, since a spooked horse can threaten the rider's life! It is also recommended for specially trained service dogs that need to be especially well desensitized, and those who want to give their pet the most extensive therapy . Around 184 therapy sounds in each step and 330 counter conditioning sounds. View program.
Customer support levels
How much service do you want?
Self-service
The basic programs are self-service where the members manage their own process and find their information among the extensive instructions and training / onboarding videos. Those members can submit suggestions for improvements of the instructions.
Premium
Premium upgrade includes submitting support tickets to get personal one-on-one answers from the developer personally to questions about the program and solutions, and about their specific situations, in addition to all basic options.
Under consideration for a limited number of members: Premium Pro with video responses and even one-on-one live video calls with the founder and innovator.
You can join the waiting list for the Premium upgrades, which will be available at a later date.
Select and join or explore your type
Main Features of All Programs and Solutions
Features in all programs (short overview)
>> Simple Secure Steps™ therapy process design, world's first software-programmed, steps-organized system w. reminders
>> Process design systematically designed to be simpler, easier, safer, more natural and more bearable
>> The system manages and guides to the right step, no need for user to remember
>> Three programs for different needs of animal categories
>> Choice of eight solutions for animal types in every program
>> Largest number of therapy sounds with random streaming audio players, individual sounds play, and select your custom playlist
>> Comprehensive instructions, customized for animal types
>> Lists of the signs of fear and phobia in 17 types of animals, for attentive monitoring
>> Reminder and encouragement emails customized for steps and animal types
>> Therapy sounds with Volume Anchor™ for easier volume setting, and correct volume pre-set Ascending Loudness™ in steps
>> Timed Access™ for security, Natural Intervals™ (silences) after each sound for natural and bearable experience
>> Maintain Success stage for continuous tolerance throughout lifespan
>> Counter conditioning and video therapy (under development)
>> PDF downloads: Information forms, instructions, infographic, fear signs for each animal type
>> Machine translations widget (24 languages)
>> Inexpensive basic setup: Self service, suggestions
Upgrade options:
>> 1. Premium with personal support tickets.
>> 2. MP3/MP4 files downloads.
See full list of features in all programs
>> Simple Secure Steps™ therapy process design, the first programmed, steps organized technological system
>> Three programs for different needs of animal categories
>> Choice of eight solutions for animal types in every program
>> Comprehensive instructions, customized for animal types
>> Reminder and encouragement emails customized for steps and animal types
>> Largest number of therapy sounds with random streaming audio players, individual sounds play, and select your custom playlist
>> Therapy sounds with Volume Anchor™ and correct volume pre-set Ascending Loudness™ in steps
>> Timed Access™ for security, Natural Intervals™ (silences) after each sound for natural and bearable experience
>> Maintain Success stage for continuous tolerance throughout lifespan
>> Counter conditioning and video therapy (under development)
>> PDF downloads: Information forms, instructions, infographic, fear signs for each animal type
>> Machine translations widget (24 languages)
>> Inexpensive basic setup: Self service, suggestions
Upgrade options:
>> 1. Premium with personal support tickets and downloads.
>> 2. MP3/MP4 files downloads (with self-service).
See full list of features in all programs
Sounds in all programs
More Program
Sounds
>> Random player sounds: 53
>> Number of random playlists: 4
>> Play individual sounds: 53
>> Choose for custom playlist: 53
>> Counter conditioning sounds: 60
Advanced Program
Sounds
>> Random player sounds: 71
>> Number of random playlists: 4
>> Play individual sounds: 82
>> Choose for custom playlist: 82
>> Counter conditioning sounds: 99
Full Care Program
Sounds
>> Random player sounds: 160
>> Number of random playlists: 5
>> Play individual sounds: 184
>> Choose for custom playlist: 184
>> Counter conditioning sounds: 330
Programs Comparison Overview
Upgrade option: Audio/video files downloads
Members can also upgrade to download MP3 audio files/MP4 video therapy files as an additional one-time option. Click the corresponding field on the order page. See downloads overview.
Short comparison of WeStopFear and conventional therapies
Compare below the process steps you go through when doing the Simple Secure Steps process design of WeStopFear, and the conventional noise phobia therapy method.
Simple Secure Steps process design systematically developed for simpler and safer process, with supportive framework, safeguards, future reminders and encouragement. Carefully thought-out innovations developed with process analysis: Ascending Loudness™, Volume Anchor™, Timed Access™ and Natural Intervals™, designed with the hope that a large part of users will find the process design to be simpler, easier, safer, more natural and more bearable.
Conventional:
Not really a developed system process design. Usually one or two audio CDs, or one set of MP3 files with instructions in a brochure. Not much changed since first introduced.
Have you heard about this problem? A good example is when horses ran amok in London in April 2024. On your favorite search engine, try searching for keyword phrases like:
- "dogs noise phobia" (or cat, bird, rabbit, i.e. your pet type)
- "dog scared of sounds"(or cat, bird, rabbit, i.e. your pet type)
- "dogs fear of fireworks and thunderstorms" (or your pet type)
- "horses run amok London"
- "horse loses control at king's coronation"
Video therapy
WeStopFear also includes an innovative Video Therapy. The Simple Secure Steps noise phobia therapy is about noises. But visual stimuli can also be scary, especially fireworks and thunder and lightning.
Recent developments with very large flat-screen TVs with high-definition image, even up to Ultra HD, and HD wall projectors, and good sound has brought up the idea if it would be possible to present visual stimuli to pets and horses via these technologies.
The experimental video therapy allows you to expose your animal to these visual stimuli with the sounds. The idea is that your animal gets used to the visual fanfare, and will possibly be less likely to become scared of the real thing.
The download upgrade will include the video MP4 files, for playback on a device not connected to the Internet.
Video Therapy is under development and will be introduced later.
Further overviews
Your path through the process
See this brief explanation of the path you take to finish this process, and continue into the Maintain Success stage, for your pet or horse.
What you get - what you do
What do you get inside the member's area, what will you do and what are the benefits for your pet or horse? See this simple overview.
The basics
Explore a comprehensive overview of the problem, the classical method with its drawbacks, the new process design of WeStopFear, the four innovations of the Simple Secure Steps™, the five implementation steps and the Maintain Success phase, and audio tech formats.
Would you like to spread the word?
Millions of pets and horses are in danger of becoming burdened by this problem, but their owners don't know about noise phobia therapy or this innovation. If you would like to tell about this page you are exploring, click below to share the front page of WeStopFear on Facebook, Linkedin or X (formerly Twitter). You can add your comment or copy and paste the text below.
X tweet, text (pre-formatted):
I am looking at WeStopFear, a new and innovative solution that helps pet and horse owners free them from fear of noises that can be very devastating. Do you own a pet or a horse? Take a look at https://www.westopfear.com
All Pages:
Are you curious to know more? Explore the Front Page Links below, with additional pages with lots of information not mentioned above.
Front Pages Links
Start program:
Types Solutions
Overview
Videos
Introduction videos (short & long)
Explore the 5 step video therapy
Sounds overviews
Try the 5 steps therapy sounds players
Sounds in programs (most types)
Sounds in Solutions for Horses
Sounds in Solutions for Outdoor Cats
Further Information
What is noise phobia or fear of noises?
Conventional Noise Phobia Therapy
Short comparison of WeStopFear and conventional process
Comparing solutions in the market
A new standard practice for pets and horses?
The book
The book "Pets and Horses Should Not Have To Live In Fear Of Noises", written by the innovator behind WeStopFear.
Buy print version on Amazon.com
Buy Kindle ebook version.
Read free chapters from the book: Click here to tell us where to send it to.
Merch and designs
The merch collections and DuFauna designs are designed by the innovator behind WeStopFear.
Stock images from 123rf.com, model release contracts, (referral link). - Infographics by WeStopFear © Copyright TopFauna LLC.